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Marketing & Publicity
Position your titles to get the attention they deserve with professional marketing solutions designed to deliver maximum exposure in the marketplace.
Brand Strategy & Development
Strategic development of impression, identity and image to ensure core messaging is authentic to the author as well as the products. KCWC coaches client in creating a plan to make sure others (consumers and media) pick up the correct signal regarding the impression we want to leave with them regarding the product and the author. This package involves: brand analysis and strategy, tagline development, speaker one sheet or rack card and eBlast to churches and event planners (see definitions below).
Brand Analysis & Strategy
Strategic development of impression, identity and image to ensure core messaging is authentic to the author as well as the products. KCWC will evaluate client’s current website, literature and other branding impressions and make suggestions to strengthen or improve these impressions with a brand strategy project list. Component includes: develop and execute a comprehensive corporate or personal brand strategy, related to:
- Brand Image / Identity
- Name Recognition
- Core Messaging
Tagline Development
A tagline is a one-line statement that succinctly captures the essence of the author. KCWC will provide brainstorming assistance in coming up with a new tagline or refreshing and existing one. A focus group from the client’s contacts (a think tank) will be formulated to assist in this process and provide keywords to be utilized in the tagline. The end result is a tagline the client can use in all branding statements such as print literature, e-mail signature lines and website.
Speaker One Sheet
One page (front and back) eye-catching flyer, providing frequently requested information in a manner that best fits with brand and product, distributed to target mailing list with the intention of increasing opportunities. In the case of speaker one-sheets, the material is used to book speaking events.
Speaker Rack Card
These 4 x 9 oversized bookmarks are often used to increase exposure by providing highlighted information and driving traffic to author’s website for additional resources. KCWC will provide design of selected product and deliver to client as a PDF for client use.
eBlast to Churches and Event Planners
An eBlast is any designed mailer distributed through e-mail through a designated eBlast server, to abide by anti-spam laws. These mailers are trackable—we can study who opened the mailer, who clicked on the links, and who shared the eBlast with others. The eBlast in this component will include the creation of the eBlast to promote the author as a speaker for speaking events, and the distribution of it to 2500+ ministry contacts, with the intent of booking engagements.