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Marketing & Publicity
Position your titles to get the attention they deserve with professional marketing solutions designed to deliver maximum exposure in the marketplace.
Internet Publicity
Leveraging exposure online to help get the word out about your book and create buzz. The package includes website evaluation and strategy, online exposure through article placement and reviews, a blog tour and social networking build-out. Online platform involves the scope of reach on the Internet for author and book exposure. The sum total of all ripples potentially created by a promotional campaign. An author’s platform increases opportunity for stimulating buzz as well as expanding ministry potential. See definitions of these below.
Website Evaluation & Strategy
Expert evaluation of author website and/or blog, based on the latest web trends, standards, and best-practices. Develop a comprehensive and aggressive strategy for widening author’s online platform and increasing traffic to website and/or blog.
Online Exposure
Arrange for article placement by providing reprint rights of article content to online sites and blogs, to gain additional exposure for author’s book and branding through the bio and links included with the content. Recruit book reviews to be placed on reviewers’ sites as well as online bookstores. Promotion of book via social networking links to Facebook, Twitter and LinkedIn.
Blog Tour
A blog tour provides the ability to have your product information show up on a variety of blogs within a one-week period to increase exposure with their circles of influence as well as increase your number of Internet links on search engines. KCWC will recruit bloggers to host a stop on the blog tour and provide hosts with information about the book to post on their sites. Includes: book summary and photo, author bio and photo, as well as bonus material, such as an interview Q & A. The goal is to increase awareness of book project to potential consumers and help readers connect with the author. Some blog tour hosts also provide book reviews.
Social Networking Build-Out
Leverage additional media, ministry and consumer exposure by interacting with contacts via Twitter, Facebook and LinkedIn. Assist client in building contacts and content on each desired social networking program. Will also give exposure to client project to KCWC social networking followers. Provide client website links to network contacts, to drive traffic back to website.