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Marketing & Publicity
Position your titles to get the attention they deserve with professional marketing solutions designed to deliver maximum exposure in the marketplace.
Media Publicity
Creating and producing promotional information to secure media attention in order to attract public interest and buzz about a product, brand or personality. Distributed to: TV, radio, newspaper, magazine and Internet contacts.
Press Release
One-page promotional news article designed to garner media attention for articles and interviews. Designed with media in mind: radio, television, newspaper, magazine and Internet. Often contains: contact information, headline, sales information, book cover photo, hook paragraph, book summary, author bio and author photo.
Media Kit
Contains: press release, suggested interview questions for media hosts to ask author, and any book endorsements or early reviews the author receives. Suggested interview page: 5-10 potential questions for media hosts to use when interviewing author, planned to open up opportunities to discuss relevant issues with replies designed to be of interest to the audience.
Media Kit eBlast
Designed with creative page layout to be delivered via e-mail in the body of an e-mail to media contacts, such as: radio, television, newspaper, magazine and Internet. Any designed mailer distributed through e-mail through a designated eBlast server, to abide by anti-spam laws. These mailers are trackable — we can study who opened the mailer, who clicked on the links, who shared the eBlast with others.
Media Kit Mailer
2-3 page kit that includes: press release, interview sheet of possible questions for the media host, and endorsement page (listing of any endorsements or early reviews the author receives). Designed with media in mind: radio, television, newspaper, magazine and Internet. Will print 50 copies w/ full color in on glossy paper and mail with review copies of book provided by author to a customized group of regional and national media outlets.
Media Follow-Up
Contact targeted media via phone or individual e-mail to provide a customized follow-up pitch regarding booking author for media exposure (interviews, articles, etc.). Targeted media is determined by: location, previous interest shown, and fit of message for audience.